In a business climate where competitive urges are often shuttered behind closed doors, T-Mobile’s brash approach to dragging rivals through the mud rings with an uncanny resonance.
In its latest move as the industry’s self-proclaimed ‘Un-carrier,’ T-Mobile is taking square aim at Verizon by offering Verizon customers a free two-week trial period with a new T-Mobile smartphone in order to lure them over to its service…
T-Mobile’s Latest Attack on Verizon Is a Masterful Marketing Maneuver
