Marketing managers come in many varieties and they employ an even broader variety of marketing programs. In the end, however, all marketing managers are tasked with the same goal: revenue growth. There are countless great marketing blogs, e-books and indeed textbooks on tools and techniques to drive revenue growth: once. Unfortunately, you don’t create sustainable revenue growth by stringing together a hodge-podge of marketing programs. Sustainable revenue growth requires a marketing management process that consistently discovers, optimizes and scales new sources of revenue. Is your marketing management process fueling sustainable revenue growth, or is it running out of gas?…
Is Your Marketing Running Out of Gas?
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