For content marketing, color is a cue.
As an artist, it pains me to reduce the magic and complexity of color to a four-sentence statement. But for content marketers, that’s what it is. In an ocean of content marketing, color can help yours stand out.
Color is a cue that gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. How you use color also affects the usability–whether they can read it or not–of your content.
Color can change your message. Choose poor color choices, and your great content and your amazing call to action (CTA) are ignored. Even NASA is concerned about color, enough so that they’ve made online tools to help us pick optimal color combinations!…