The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global desktop marketing. 2014 also gave birth to multiple new mobile technologies, including the Apple Watch and Apple Pay. With so many achievements last year, it is now important to look forward at the mobile marketing trends that are likely to shape 2015.
1. An Increased Focus on Mobile Experience
Over the last couple of years, brands have been focusing increasingly on innovation, whether through developing a mobile website or a mobile app. Now that the market has shifted toward mobile users outnumbering desktop and laptop users, there is likely to be more of a focus on ensuring the stability of the mobile experience. With more and more consumers opting to utilize their smartphones and tablets, it has now become increasingly important for retailers to ensure that consumers are able to enjoy a quality mobile experience. Best Buy and other retailers recently learned this lesson the hard way when their websites went down on Black Friday as a result of mobile user surges, according to Fortune. As more retailers learn the importance of catering to a mobile audience, it is likely that there will be a stronger focus on ensuring that mobile websites are stable. Now, along with improving the infrastructure of your website so that it is able to withstand increased mobile traffic, it is also important to ensure speedy loading and easy navigation of yourmobile website.
