Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon.
Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need to be like a juggler at a circus and keep a lot of balls up in the air and make them all land safely. It requires skillsets which means managing many moving parts. Technical, analytical, creative with a bit of project management thrown in. Heard of the term “Ninja Geek”? Maybe “Creative technologist?
So what does the life of a social media manager look like?
It’s almost a 24/7 job. It means monitoring, managing, updating and being inspired by the clients and other sources.
Here is a fun infographic that explains the ongoing tasks that keep the social manager busy!