As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social.
A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. For marketers, this means that consumers value what their friends and like-minded individuals share. It also emphasizes why more brands are turning toward influencer outreach…
How the Majority Illusion Can Supercharge Your Influencer Marketing
