How to Leverage Psychology for Influencer Marketing

Multi-Ethnic Group of Hands Holding Speech BubblesIt doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. This tactic is known as influencer marketing. Of course, it might not be that easy or cheap (or relevant) to get Matthew McConaughey on board with your brand. On the other hand, it will probably be easier to get an existing customer (perhaps one that’s not a celebrity) to put in a good word for your brand, but their endorsement is less likely to have a big impact on your bottom line…

How to Leverage Psychology for Influencer Marketing

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Rick Duris is CopyRanger.

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