How Important is Your Company’s Name?

How much thought did you put into naming your company?

It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking.

Everyone wants a name that’s memorable, but is that the only way to get your business noticed? I don’t think so.

Granted, a catchy or clever name may stick in the mind, but surely your whole brand is more important?

Brand versus name

People may well remember a name if it’s quirky enough, but that doesn’t mean they’ll remember what the company does.

Your brand will say a lot more about you.

I’m not just talking about your logo or website and stationery design, I mean the whole shebang.

Your brand incorporates the look, feel and ethos of your business. Let’s face it, I’m sure you’d rather your company was remembered for its exceptional service rather than it’s bizarre name.

In my view, and feel free to disagree with me, the memorability of your business is made up of the following aspects (in no particular order – except for the last one):

How Important is Your Company’s Name?


Rick Duris is CopyRanger.

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