In my last post, I talked about how not to do email marketing.
This time round I want to look at the subject lines that you use when sending out your emails.
They are the first thing your recipients see, so it’s essential they have the right impact.
Rather than launching into a lengthy post I’ll get straight to the point by listing below a quick run down of 8 top things that should be avoided.
1. Getting personal
Addressing the recipient by name within the email is a great idea, but don’t also personalise the subject line, especially if you’re sending your emails to a ‘cold’ list.
Of course, in a an ideal world you wouldn’t be sending emails to a bunch of people who haven’t opted in to your mailing schedule. But having their name in the subject line is often seen as a step too far and can look spammy.
