Study: Video Cited As One Of Most Effective B2B Tools

Business-to-business marketers need to be making online videos — one of the most powerful marketing tools at their disposal, according to a new report from the Content Marketing Institute. Video is one of the top three most effective content marketing techniques, because B2B decision-makers usually have very little time, the survey of business marketers found. […]

There’s a New Winning Video Sales Letter in Town (Check This Out)


I recently posted on FB about a VSL my team and I are currently dissecting. It’s awesome in all respects. A work of art. I didn’t write it, but I’ll tell you I wish I had. It is extremely well done in all respects. Let me back up. High-converting video sales letters (VSLs) can generate […]

Video Sales Letter Copywriter Reveals the Secrets to Creating High-converting VSLs [Infographic]

Video Sales Letter Copywriter

As a video sales letter copywriter, I was going to title this: “What The Walking Dead Has Taught Me About Writing VSLs”. So what does this picture have to do with how to write a better VSL? In the picture above, Rick Grimes, the lead character in The Walking Dead is sitting against a truck […]