5 Link-Building Techniques You’ve Been Neglecting
Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts. Link building isn’t black and white, is it? There are so…
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Great Source for Emotional Copywriting Inspiration
What's a great source of emotional copywriting inspiration? No, not a Gary Halbert ad. It's the national anthems of countries. Here's a verse from one: "We swear by the lightning…
How to Get Press Coverage: Monitor These 4 Things
Media monitoring isn’t new to PR agencies looking to improve campaigns. But they often forget that it can also help find more client coverage. I wouldn’t be surprised if you…
The Evolution of Content Marketing: 2 Trends You Should Pay Attention To
How many marketing emails do you get? And how many do you actually read? When was the last time you went to a website on a daily basis to read…
Is Content Marketing A Strategy, A Tactic Or A Channel?
Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall strategy. Content marketing is a growing field…
How To Write A Support Email When Something Goes Wrong
WHEN THE CRAP HITS THE FAN AND YOUR CUSTOMER HAS A PROBLEM, HOW DO YOU REPLY? One of the most awkward situations you’ll ever have to write copy for is…
Why Social Media Is Needed in Your Product Launch Checklist
As a marketer, product launches are both stressful and exciting. To ensure you stay on top of things, you likely will work diligently on a product launch checklist. These guides…
List of 2016 Q1 Digital Marketing Conferences
Digital Marketing is changing. Here's one way to stay up-to-date: http://www.jellymetrics.com/digital-marketing-conferences/
How to Choose the Best Domain Name
Naming things can be quite fun, and at the same time frustrating and daunting. Babies, pets, your business, your Wi-Fi router, and yes, your domain name. Whether it’s for your…
7 Ways to Get More Software Trials from Your Landing Page [Critique]
What does a landing page have to do to generate more software trials from visitors? One of the sites I reviewed during my webinar The Science of the Landing Page…
15 Blog Metrics That Will Track What You Actually Care About
Let me kick things off with a confession – I’m a stickler for clicks, shares and traffic. It’s kind of addictive. Getting up every morning, opening up the Google analytics iPhone…