Great Source for Emotional Copywriting Inspiration

What’s a great source of emotional copywriting inspiration?

No, not a Gary Halbert ad.

It’s the national anthems of countries. Here’s a verse from one:

“We swear by the lightning that destroys,
By the streams of generous blood being shed,
When we spoke, none listened to us,
So we have taken the noise of gunpowder as our rhythm,
And the sound of machine guns as our melody”

No, it’s not ISIS’ anthem. It’s Algeria’s. But wait there’s more…


Rick Duris is CopyRanger.

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