Media monitoring isn’t new to PR agencies looking to improve campaigns. But they often forget that it can also help find more client coverage. I wouldn’t be surprised if you did too. So why aren’t monitoring platforms used to their full potential?
My guess is you’re probably using them for so many different purposes that you’ve overlooked new uses, like using them to get more coverage.
By monitoring the right keywords, you’ll find new media to cover your current and future campaigns. And the best part is that you’re probably monitoring some of these keywords already, you just don’t know what to look for yet…
