WHEN THE CRAP HITS THE FAN AND YOUR CUSTOMER HAS A PROBLEM, HOW DO YOU REPLY?
One of the most awkward situations you’ll ever have to write copy for is when a customer complains or comes to support for help.
These are situations that demand a business to step lightly: respond the wrong way and you’ll escalate the situation, BUT, if you respond well, you have a chance to earn yourself a customer for life.
Are you ready to handle these issues when they arise?
You will be once you’re done this post.
I want to take you on a quick journey through a REAL support experience I just had with the company TransferWise, and show you their incredible response.
I’ve recently been doing some work for a brilliant guy who lives far, far away from me – over in Korea (I…think?)…
