Google Acquires Facebook Marketing Startup Toro
Toro, a startup that helps developers promote their apps on Facebook, just announced that it’s been acquired by Google. The company was originally known as Red Hot Labs, and it’s…
Startups
SEO For Startup Companies: How One Tech Company Nailed It
Many in digital media continue to underestimate the influence of Google. It’s no longer just a cool tech company; Google is now part of the global economic infrastructure. While many…
8 Digital-Marketing Tips for Bootstrapped Startups
You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry,…
DATA MARKETING 101: FIVE WAYS FOR STARTUPS TO PUT THEIR DATA TO WORK
This is a guest post by Shannon Byrne. Shannon Byrne is the Content & PR Manager at Mention, where she crafts words, creates strategies, and recruits loyal advocates. She’s based…
14 Important Marketing Metrics for Startups
Almost everyone dedicates some level of resources to marketing. But if you’re not measuring the impact of your efforts, you may well be wasting money. Not knowing that information means…
Don’t Overlook Print When Mapping Out Your Startup Marketing Plan
No launch will get very far if its founders don’t build strong awareness. You could survive by using only digital channels, but you would be limiting yourself and your potential success…
25 Free Marketing Options Every Startup Must Use
For any startup to be successful, great marketing is a must, but not every startup has big budget to do so. Well, it’s not the massive budget; it’s the use…
Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of…
Book Review: Why “Traction” Fails The Startup Entrepreneur
Two impressive entrepreneurial successes get lost in this customary, been-there-read-that book. The startup life is no place for the weary. Gabriel Weinberg and Justin Mares know this all too well.…
The Three Dimensions Of Content Marketing Strategy For Startups
If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle…
Top 10 Growth Hacking Tips for Early Stage Start-ups
The growth and scaling of startups is one of the most daunting tasks a marketer ever faces. No matter how ingenious your startup idea is, at one or another point,…
10 Things You Need To Know About Growth Hacking Your Startup
Around 30 founders from our portfolio companies gathered at Index in London last week to hear Qualaroo marketing gurus Sean Ellis and Morgan Brown on growth hacking. Ellis -- who…