The growth and scaling of startups is one of the most daunting tasks a marketer ever faces. No matter how ingenious your startup idea is, at one or another point, you would have to find someone to steer it to its glorious prime.
Technology and internet startups often have to face the gruelling question of how will they manage to convince more customers and users to join them. The ‘Build it, they will come’ attitude doesn’t work for start-ups and marketing it’s services is a must. This is when the startups seem to come to a grinding halt. Marketing is perceived as a thing for the Fortune 500companies, with substantial budgets to spare. But the thing is, even start-ups can ‘growth hack’ their way to scaling and eventual success.
Start-ups, usually confined to a limited budget, would achieve some major payoffs if they took ‘Growth hacking’ seriously. Even the decently funded startups could make the most of growth hacking techniques to drive more customers to their services and in turn, increase sales. According to the World Startup Report, there are over 140,000 new startups at the end of the previous year alone, with a majority of them outside the USA. With this start-up boom, it has become even harder to stand out of the crowd just with a distinctive idea and the quality of the product. What matters more is who attracts and retains customer better.
Knowledge of consumer centric actions is essential to relentlessly pursuing growth strategies.
