Blogging for Startup – Why Blogging Should be Part of your Growth Plan
If you’re just starting with a business, there are many reasons you need an online presence. The best place to start is with a blog. According to KISSmetrics, startup marketing…
Startups
How to Avoid the Most Common Start-Up Marketing Mistakes
After working with start-ups founding teams for nearly a decade, the evidence is clear: You can have the best product or service in the world but if you don't have…
8 Digital-Marketing Tips for Bootstrapped Startups
You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry,…
3 Marketing Hacks for the Struggling Startup
Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to…
I Asked 55 Startups About Their Digital Marketing…
Over my last year as an independent digital consultant I have met a great deal of startup businesses keen to leverage the web for results. Digital Marketing can hold great potential for those…
3 Marketing Hacks for the Struggling Startup
Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to…
The Top 6 Steps for Branding Your Startup
Planning to launch a company? This can surely be a great idea. But to start with, you need to take care a lot of things. It isn’t easy ensuring that…
3 BRANDING STRATEGIES FOR YOUR STARTUP
By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising…
How to integrate copywriting in your startup’s design process
This article was originally published at Fast Company. After publishing 5 principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more…
How To Write A Startup Marketing Plan
Lessons from a winning military strategy When someone asks you for a Marketing Plan, your first instinct will be to create a laundry list of things you think it makes…
50+ Digital Marketing Tools to Grow Your Startup
The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the…
50 Digital Marketing Tools to Grow Your Start-Up
This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. The one constant of Austin’s South by…