This article was originally published at Fast Company.
After publishing 5 principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more about copywriting.
The most common questions were about how writing fits into the design process. When do you focus on writing? How do you write while sketching? How do you test and iterate on copy?
I didn’t have any simple answers prepared. But we do design work with startups all the time, so over the past six months, I made an effort to examine how writing fits into that work. Every time we did a design sprint with a Google Ventures portfolio company, I focused on copywriting, and looked for successful patterns and approaches. Here’s what I learned…