Social Media
While just about every website undertakes some form of SEO these days, there’s another marketing opportunity that's often missed altogether - optimizing your company’s website for social media marketing. There’s much more to…
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method. There are multiple ways you can structure a…
If you’re not using a social media calendar to schedule your content, you’re missing out on streamlining your process for maximum effectiveness. Dedicating just a small amount of time to…
Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role…
Setting Up Your Business for Massive Growth Through Facebook One of my favorite tactics when speaking at conferences is to ask all “social media strategists” to raise their hand. And…
Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads. Get ready for video…
Private or public messaging, that is the question—especially when it comes to social customer service. While most customer service interactions on Twitter start as a public message from a consumer,…
As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to…
Are you making the most of Twitter? Want some guidance on how to use Twitter to its full potential? Right from the start, Twitter has been instrumental in the growth…
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always…
What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over750,000 retweets. Using Talkwalker’s social media analytics, we looked at a year’s…
In Part I, I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to…