Understanding Twitter Engagement: A Complete Guide
No longer are the days where you can send a Tweet and call it day. Marketing efforts are contingent upon Twitter engagement measurements like Retweets, likes, impressions and clicks. The…
Social Media
10 Facebook Growth Drivers Based on $3 Million in Ad Spend
Facebook’s advertising platform can target almost any human characteristic or interest. How can you know what’s important enough to test with so many choices? I’m going to answer that question…
How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers
A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount…
4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day
Have you been frustrated with your social media interaction recently? Even if you’ve had the cleverest posts, you can’t seem to generate the social chatter that you deserve. You are…
How To Make Pinterest Work For both B2C And B2B Marketing [Infographic]
“Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses - especially retailers - know how to use it for B2C marketing, the platform offers opportunities for B2B…
How to Get More Clicks & Shares With Social Media Buttons
Ten years ago, if you read an article and wanted to share it with friends or coworkers, you’d email it. Thanks to social media buttons, the way people share content…
The Shortening Human Attention Span (And What It Means For Marketers) [Infographic]
Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a herculean task. Every song ever recorded, the sum total of human knowledge, millions of…
10 tips for successful Pinterest advertising
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve. Pinterest has always…
How to Spice Up Your Social Media Marketing With Variety
Social media in your online marketing has the potential to breathe fresh life into your marketing efforts. As such, it's important to ensure that you don't fall into the trap…
New Social Care Track At Social Media Marketing World Shines Spotlight On Customer Service
For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular conference dedicated to Customer Service. Consisting of four unique individual…
Hey Newbies: This Is How You build A Relationship With Reddit
If you’re a marketer and are looking to understand Reddit, the first thing to know is this: Reddit hates you. The growing social platform is notorious for monitoring and banning content…
3 Ways To Use Twitter To Locate Relevant, Actionable Insights
While many have proclaimed the demise of Twitter in recent months, the platform is still the leading source of real-time news and updates, with no other provider able to match…