A great social media marketer today and an awesome advertiser in the 1960s have much in common.
David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.
Ogilvy was a master at stuff like this — prioritizing what was really important.
If he lived through the age of social media, I’m fairly certain Ogilvy would say something like: