Shedding Light on Facebook Dark Posts
As mobile buying grows, social advertising seems to be moving at the speed of light. Facebook naturally has led much of the way in innovation, giving advertisers a whole host…
How To Locate The Best Times To Post On Facebook To Improve Reach And Response
So, what’s the best time to post on social media? The question has been raised again and again, with any number of studies, tests and, most notably, infographics created outlining…
The 4-Step Approach to Effective Facebook Ad Targeting
[AUDIO VERSION: I also recorded an audio version of this blog post. Click below to listen. Let me know if this is something you find helpful!] You can create ads…
[Case Study] How Lange Financial Uses Local Facebook Advertising to Fill a Seminar
categories: blog, drive more traffic As someone who has the honor of speaking around the world about social media marketing, I get to hear a lot of the misconceptions people…
F8 Update: 10 New Facebook Features Every Marketer Should Know
F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant. In his Keynote, Mark…
4 key Facebook trends e-commerce advertisers need to know in 2016
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance. With an increasingly robust international user base, and more…
Analyze Facebook Reactions Using the Sent Messages Report
Earlier this year, Facebook introduced Reactions and gave users the ability to respond to a post with something other than a Like. Now, users can express themselves and react to…
4 Groundbraeking Facebook Ads That digital Marketers Need To See
Numerous well-made ads appear on Facebook news feeds every day. While many of these ads are effective at driving clicks, engagement and revenue, there are a select few that truly…
How to Use Facebook Audience Overlap to Improve Your Facebook Marketing
Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap? Using Audience Overlap will let you compare your custom audiences…
Top 5 Facebook Video Statistics For 2016 [Infographic]
Last year saw exceptional growth for video on Facebook. At the end of 2014 the site hosted approximately one billion video views per day. By the close of 2015, that figure had…
3 Myths About Boosting Facebook Posts
With more than 1 billion daily active users and the option to search for local businesses, Facebook is the place to be for small business owners. And savvy business owners know it -…
3 Facebook Analytics Tricks For Dramatically Better Results
It’s hard to ignore Facebook. If you’re in B2C, it’s pretty much impossible. Increasingly, even if you’re in B2B, it’s not a good idea. Facebook simply crushes every other social…