How to Stream Google Hangouts On Air to Twitter and Facebook
Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in? By sharing the YouTube link of your Google Hangout to Twitter and…
The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to…
The Problem with Facebook Ads
As far back as 2008, and for some even earlier, many marketers using Google Adwords began losing their accounts. In 2010 I lost one of my accounts. I understand the…
How to Analyze Your Facebook Metrics to Improve Your Marketing
Are you tracking your Facebook metrics? Are you wondering what works best on your Facebook page? In this article, you’ll discover how to find and interpret five valuable Facebook metrics…
21 Social Media Conversation Starters
Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say? Following are 21 social…
25 Ways to Use Facebook to Brand and Build Your Business
Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a…
The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
Editor's Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest,…
6 Essential Social Media Lessons From Top Executives
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so --…
4 EASY STEPS TO IMPROVE YOUR FACEBOOK MARKETING
What good is a status update if it’s never read? What does a link matter if there’s no one on your page to see that you’ve posted it? Let’s face…
4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales
By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the ads platform since its launch…
Why Your Company Needs More Social Media
Less than a year ago, a client of mine was laughing at the idea of having a social media strategy. But after having an open mind enough to implement the…
How I Dominate Markets as a Copywriter (And Get 20% Conversions)
The title of this blog post sounds rather self-righteous and cocky, doesn’t it? It’s not meant to be. As you read this blog, understand I have nothing to sell you…