Why Native Advertising Fails
In the last few years, native advertising has been in vogue. Indeed, media companies touted it as the savior of publishing. More and more publishers offer it. Even the Grey…
Native Ads
Snapchat Native Video Ads: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that…
AdBlock: The Growing Worry of Online Advertisers
An Ad-less Future?/shutterstock Advertising Age's Tim Peterson and Courtney Fishman's recent article, "Ad Blocking is a Growing Problem. What's the Fix?" addresses the thorny conflict between the needs of advertisers…
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients…
The Native Advertising Arms Race is Underway and the Combatants Might Surprise You
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and…
How Native Advertising Fits Into Content Marketing
Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online…
Consumers Turn a Blind Eye to a Generic Content Marketing Strategy
Native advertising might have a new obstacle to overcome if marketing experts are right about an emerging trend: content blindness. According to experts speaking on a panel at 4A’s Transformation…
Native Advertising Examples: 5 of the Best (and Worst)
The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s…
9 Examples of Native Ads People Actually Enjoyed Reading
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Native advertising grew up in 2014. Advertisers went beyond asking, "Is this a fad?" and…
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Native advertising has been receiving plenty of buzz over the past year, even though native ads -- a particular type of advertising in which the advertisement matches the form and function…
Is Native Advertising Ethical? (It Depends On Who You Ask)
Let’s see. A dubious six-page insert in the Denver Post appears one Sunday. You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado…
The 14 Keys to Writing Advertorials That Sell
Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting…