Is Native Advertising Ethical? (It Depends On Who You Ask)

Let’s see.

A dubious six-page insert in the Denver Post appears one Sunday.

You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado environmental regulations serve as model for rest of the U.S.”

The section is labeled “Advertising Supplement to the Denver Post” and looks, design-wise, somewhat different from the rest of the Post, but clearly intended to look like a Post article.

Yet it isn’t.

It is a paid advertisement for Coloradans for Responsible Energy Development (CRED), an organization founded by two energy companies with big investments in Colorado.

What would your response be?

For thousands of Colorado citizens (including many who worked for the magazine) it was outrage.

Is Native Advertising Ethical? (It Depends On Who You Ask)

CopyRanger

Rick Duris is CopyRanger.

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