7 Mobile Marketing Tips for Small Business
Did you know that over half of adults in the United States now utilize a smart phone to surf the Web? This information makes it even more urgent that you…
Mobile
7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns
Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking…
How to Write Content That Engages Mobile Readers
You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right? Wrong. With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting…
11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid
Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When the App Store was launched in 2009, that is what…
These 3-D Mobile Ads Are Grabbing Brands’ Attention
Smartphones become the launching pad for virtual reality By Lauren Johnson Marketers are exploring 3-D mobile ads. Illustration: Carl Wiens What if there were a mobile ad that made viewers feel…
Mobile Marketing Automation: Table Stakes for Today’s Marketer
With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for a successful mobile…
Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one? Most of you, I'll bet. While we're not…
Responsive vs. Mobile: Never-Ending Battle
The constant battle between responsive web design (RWD) and dedicated mobile sites triggers never-ending confusion among website owners who simply can’t decide what they should go with. It’s worth mentioning…
The mobile future: Marketing everything, everywhere
Paul McNulty, CEO of 3D Issue, the digital content platform, discusses the future of mobile marketing and how businesses can exploit the dominant industry trends The highest quality marketing campaigns…
Marketing Stats Toolbox: Mobile Activity By City To Keep You Ahead
Columnist Andrew Waber shares data from a recent study by Cidewalk and Chitika Insights on mobile activity by city. “Location, location, location,” the long-time axiom of the real estate…
6 mobile marketing strategies that need to die
When it comes to technology and innovation, the bandwagon mentality rarely works. By the time everyone is doing it or using it, it’s probably nearing the end of its natural…
4 Can’t-Miss Mobile Marketing Best Practices
Mobile marketing has finally come of age. More consumers than ever are now making purchases using their mobile devices. CIO reports that 28 percent of sales are now conducted on…