Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking a formal mobile strategy (to the tune of 84%).
There are a few reasons for this trend. For starters, it takes serious planning to get a mobile marketing campaign off the ground.
Beyond that, mobile introduces a new set of challenges to marketers everywhere. Knowing how to tailor experiences to different screens to reach audiences across multiple marketing channels is easier said than done…
7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns
