With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for a successful mobile campaign?
Mobile marketing automation puts your message at your customer’s fingertips at the exact moment it will have the biggest impact. While currently in its infancy — VentureBeat pegs penetration at about 1.5 percent — the opportunities are significant: Personalized real-time engagement, hyper-contextual targeting through triggers like location and behavior, analytics that allow narrow segmentation of users or customers, just to name a few. Enough to make a data driven marketer’s heart sing, for
sure.
In fact, we’ve just started to scratch the surface of what MMA can do.
In their recent report, “Mobile Marketing Automation: How the most successful apps drive massive engagement and monetization,” VentureBeat took a deep dive into MMA vendors and summarized their key product features…
Mobile Marketing Automation: Table Stakes for Today’s Marketer
