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This past week, my employer brought in a chiropractor — let’s call him Dr. Dave — to talk to my co-workers and I during lunch. Dr. Dave pulled a classic chiropractor move and gave us a “healthy” Subway lunch and bottles of water.
Dr. Dave also happened to crush content marketing.
As we all sat around the warehouse in uncomfortable chairs, he showed us his PowerPoint slideshow. He told us sitting all day is killing us, the foods we eat are giving us cancer and that realigning spines is the way to fix the nerve damage to our hearts, digestive systems and all the other cells in our bodies. He even came prepared with literature that included the scientific research to prove it…