Marketing
image credit: shutterstock On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How…
The word “data” is everywhere. In today’s sales and marketing world, I cannot tell you how many times a day I read the words “data-driven,” “big data,” “best-in-class analytics,” “data-backed…
Whether you are already an entrepreneur or are aspiring to be one in the near future, it is important that you understand that there are a lot of responsibilities awaiting…
Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content.…
image credit: shutterstock.com This past week, my employer brought in a chiropractor -- let’s call him Dr. Dave -- to talk to my co-workers and I during lunch. Dr. Dave…
I (and, I imagine, most of us) have a bit of a love/hate relationship with Upworthy. You can’t deny that they’re pretty damn good at what they do. They’ve figured…
Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll…
Like the old Wild West, today’s digital frontier is vast, dangerous and, for many brands, a little scary. Today’s marketers and advertisers are the pioneers when it comes to engaging…
image credit: shutterstock Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is. In a technology-saturated age where…
The lip balm giant's plan to drop the letter B from their products and plant a billion flowers is working. credit: getty images Bees -- those busy buzzing insects that…
This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary…
As a human resources professional, you understand just how important it is for your organization to bring in top-quality talent. You’ve also probably discovered just how difficult it is to…