6 Reasons Influencer Marketing is Beneficial
The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a minor celebrity through Twitter, YouTube, and blogging, anyone…
Influencer Marketing
5 Predictions For The Future Of Influencer Marketing
Influencer marketing is now a serious consideration for many brands, and according to a report by Tomson, 59% of marketers are planning to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide are…
Brand Partnerships Through the Influencer Lens
Influencers Talk About the View #FromWhereIStand We’ve written lots of material guiding marketers to find the ideal content creators– like our post about what to look for in your dream…
Twitter Releases New Data On the Value Of Influencers [Infogrphic]
Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is…
The “Majority Illusion”: A Mind Trick That’ll Change Your Approach to Influencer Marketing
While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers…
4 Questions to Consider For Successful Influencer Marketing
If you’re looking to increase your influencer marketing efforts, you’re in good company. The vast majority (84%) of marketing professionals are expected to launch at least one social influencer campaign…
50 Social Media Marketing Influencers to Follow
One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners…
Influencer Marketing: A Primer [Infographic]
In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. What is surprising though, is how much more effective it is than…
How the Majority Illusion Can Supercharge Your Influencer Marketing
As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for…
How to Leverage Psychology for Influencer Marketing
It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic…
6 Tips to Kick Off Your Influencer Marketing Strategy
The colorful American WWII General, George S. Patton, once said, “A good solution applied with vigor now is better than a perfect solution applied 10 minutes later.” This can certainly…
5 Ways Influencer Marketing Trumps Traditional Advertising
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase…