The colorful American WWII General, George S. Patton, once said, “A good solution applied with vigor now is better than a perfect solution applied 10 minutes later.” This can certainly be said of advertising in 2016. With influencer marketing all the rage, companies who don’t strike while the iron is hot risk losing momentum as well as leaving money on the table. And since influencer marketing is only predicted to grow, here are six “good solutions” businesses big and small can implement to take advantage of this, the most effective new advertising trend of the digital revolution.
Target the audience
Brands need to identify which type of customer they want and reach out to the right influencer with the right audience. When a business connects with an influencer who enjoys mass audience appeal in the appropriate niche, then everything falls into place; the message directly impacts the buyer’s decision-making process. Also, satisfied converts are more likely to spread the news of their positive experience across various social-media channels…
