Complete Guide to SaaS email follow-ups
Email marketing in SaaS is a hard thing to figure out. What emails do you need to send? When and how often do you need to send them? What should…
Email Marketing
Email Marketing: There’s a Good Chance You’re Doing It Wrong
image credit: shutterstock Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Digital marketing trends come and…
4 Companies Doing Email Marketing Right
Want your email marketing campaigns to be more successful? Follow in the footsteps of these companies doing it right. credit: getty images When used correctly, email marketing can increase sales,…
How to Ask for Email Addresses (A Simple Script that Works Anywhere!)
“I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people…
Creating a Smart Email for Webinar Follow-up
In my previous blog post “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails…
10 B2B Email Marketing Optimization Hacks for More Opens and Clicks
In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B companies continue to rely on email…
7 Email Marketing Best Practices
image credit: shutterstock.com The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message…
7 Types of Emails to Send Customers to Keep Them Coming Back
As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average). I’m sure you…
How To Send An Email to Me (Or Anyone) And Guarantee It Will Be Read
So I did a little math this morning, while waiting for my plane from Sydney to Canberra. (Pronounced "Can-bra," as I learned.) Between 2005 and 2015, I’ve sent close to…
How to Grow Your Email Subscribers via Social Media
Us marketers know that there are many ways to get in front of our target audience, but social media and email marketing are two channels that definitely work well together.…
The 11 Best Free Email Marketing Tools
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has…
Email Marketing: How to Build Your Email List
It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given…