In my previous blog post “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a very complicated workflow. This blog post will cover how exactly to create those smart emails for both those who are using GoToWebinar and those who are using a different product.
Step 1: Segment Your Audience and Write the Emails
I covered this in the previous post, so just a quick note here. Prior to doing any work in HubSpot, decide how you want to customize the webinar follow-up email. To demonstrate in this post, we’ll have four types of email:
