Getting Prospects To Take Action—NOW
I was recently asked to take a look at a fitness sales letter. The request was no big deal, just a few minutes out of my day for a friend.…
Email Marketing
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
Practicing good inbound marketing means sending emails to people who actually wantto hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or…
3 Email Marketing Tactics You Need Most
image credit: alexey boldin | shutterstock There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email…
3 Email Marketing Best Practices For Publishers
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the…
Email Design Tips For A Successful Business Email Marketing Strategy
The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is…
10 Skills An Email Marketing Manager Needs To Succeed
A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher…
Research 101: Advantages of Email Marketing
It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in…
Get Back on the Road After Sending the Wrong Email
Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought):…
12 Examples of Using Email for Lifecycle Marketing
Email is a powerful medium for marketers because it’s personalized, high-ROI, and preferred by customers. In fact, 60% of US consumers prefer email for receiving updates and promotions from brands,…
7 Ways to Harness the Power of Transactional Email
Transactional email, while not always as sexy as marketing email, is still an extremely important component in your mailing strategy and it deserves your attention: transactional emails get 4-8x more…
How We Used Email Gamification to Promote Our Conference
With so many emails hitting inboxes every day, grabbing your subscribers’ attention can be tough. Holding onto their attention once they open? Even tougher. But trying to keep them continuously…
Email Marketing and Your Legal Requirements
Fall foul of the law surrounding email marketing and you could receive a fine of £5,000 from the Information Commissioner, as well as suffer losses through civil claims. Here are…