Transactional email, while not always as sexy as marketing email, is still an extremely important component in your mailing strategy and it deserves your attention: transactional emails get 4-8x more opens and clicks than bulk mailings. Plus, transactional emails can be part of the first impression a new prospect/buyer has of your brand, so you need to make it count.
In this blog I will break down the power transactional email wields and what you can do to optimize your efforts. But first, let’s get a quick reminder of how marketing and transactional email differ…
