7 Ways to Harness the Power of Transactional Email

Transactional email, while not always as sexy as marketing email, is still an extremely important component in your mailing strategy and it deserves your attention: transactional emails get 4-8x more opens and clicks than bulk mailings. Plus, transactional emails can be part of the first impression a new prospect/buyer has of your brand, so you need to make it count.

In this blog I will break down the power transactional email wields and what you can do to optimize your efforts. But first, let’s get a quick reminder of how marketing and transactional email differ…

7 Ways to Harness the Power of Transactional Email

CopyRanger

Rick Duris is CopyRanger.

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