Email is a powerful medium for marketers because it’s personalized, high-ROI, and preferred by customers.
So what does stellar email look like in practice — and how can it be used for every stage of the customer lifecycle, beyond the basics of newsletters and transaction confirmations?
At Connections 2016 in Atlanta, Joel Book of Salesforce and Chad White of Litmus delivered a session on lifecycle marketing powered by email. Check out their full deck for the complete insights.
Here, I’ve included 12 examples of email for lifecycle marketing from their presentation…