The 7-Step Formula for Writing Copy That Sells

Bob_Stones_Gem_Formula.jpgIn Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience. The food, artistic and delicious as it is, wouldn’t garner its full effect if each course (there are about 20 in all) didn’t arrive just in time, perfectly ordered, with each dish complementing the one before it and simultaneously enhancing the one scheduled to arrive next. There’s a natural flow to the meal — a rhythm. Each course serves a purpose, like the individual instruments of an orchestra…

The 7-Step Formula for Writing Copy That Sells

CopyRanger

Rick Duris is CopyRanger.

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