Do copy writing trade secrets really exist?
Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice?
The answer, like so many other questions in business, is yes… and no.
- Yes: copy writing is definitely not generally known by those outside of marketing circles. Ask them what copy writing is and you’ll hear back something about the logo on movie theater screens.
- No: copy writing is more than reasonably ascertainable, which I’ll explain in a minute.
So really, the question about trade secrets depends more on who’s asking rather than a textbook definition.
You see, there are two camps when it comes to copy writing. And while they’re on opposite ends of the spectrum, both stretch the definition of trade secret to fit their purposes…