The Biggest Lie in Copywriting

I am an artist.

Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living.

There’s a belief that copywriters are, first and foremost, creative types. That we sit around doing little more than waiting for inspiration to strike. And that once our creative juices start flowing we’re able to create copy that’s educational, emotive and effective.

And that pisses me off…

The Biggest Lie in Copywriting

CopyRanger

Rick Duris is CopyRanger.

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