Copywriting

You all know the Old Spice guy, right? The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it…

I’m an editor. I’ve worked on a variety of things from book-length manuscripts to content marketing emails to blog posts. But I’m also a writer who thinks faster than I…

Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in…

We’ve all done it: you spend time crafting a thoughtful blog or social media post, you feel satisfied with the end result, and joyfully push send. Then, you review your…

Halfway through the writing course, our instructor — not known for being one to sugar-coat — threw out a challenge: “Send me a favorite piece of your writing and I’ll…

Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes…

  We always have great guests on Rainmaker FM, and this week is no exception … This week’s Rainmaker Rewind features an interview on The Writer Files with advice columnist…

I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s…

Here’s a statistic that is not a typo: The error rate for the average typist is 8 percent. Put another way, for every 100 words you type, only 92 will…