So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy
I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there.…
Copywriting
7 Headline Writing Tips That Get Clicks
You can have the best content in the world, but it doesn’t mean much if nobody clicks through to read it. Whether you’re crafting blog posts or Tweets, you need…
Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
Editor's note: Although this article refers specifically to app descriptions, many of the ideas it discusses would be applicable to product descriptions, in general, and other sales copy intended to…
The #1 Question To Ask When Writing Emails For Clients
I write a ton of emails. Mostly for my Clients to sell stuff. Maybe you do, too. Not to boast, but I’ve been told I’m really good at it. However,…
The State of Freelance Writing: Data on Pay, Bylines & Quality Content [Infographic]
Writing blog posts and other content takes time -- time you and your team might not feel like you have to spare. And yet, you keep reading that companies regularly publishing quality content to…
How A Good Newsletter Will Keep Your Customers Coming Back
I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a…
The Marketer’s Guide To Writing Powerful Headlines [Free Templates + Examples]
Note: I included a list of over 250 headline writing formulas and templates at the end of this post. Feel free to download it and use it to write your…
6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)
Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we…
On Writing: 5 Tips to Master the Art of Showing
"Don't tell me the moon is shining; show me the glint of light on broken glass." -Anton Chekhov In my house, every flat (and, if we're being honest, some not-so-flat) surface…
Top 12 Resources to Develop Writing Skills
Effectual writing skills are the main assets of any writer, and specialized writers cannot progress without it. Creative writers have to work hard and intelligently to acquire such skills, along…
Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds
Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies. "Few things…
Is this the END of Freelance Copywriting?
Hey there Rainmaker, it’s been a busy day. My book, The Copywriter’s Guide to Getting Paid is officially “submitted” to Amazon.com, needs to be approved, and should be ready really,…