Image by Dennis Hill via Flickr.
For a long time in our early days, Groove was really bad at learning from our customers.
In one of our first surveys, we asked mostly multiple-choice questions.
Why?
Statistics.
We assumed that the best way to get value from a survey would be to use multiple-choice questions, gather enough responses to make our results statistically valid and then easily sort the responses…
6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)
