Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.
“Few things are harder to put up with than the annoyance of a good example,” Mark Twain once quipped. In a business context, managers and technical professionals alike respond to the power of example, which is the essence of a business success story.
Today, business customers are demanding; they require that vendors deliver success stories tailored to the customer’s particular industry. To justify their investment in the solution, they need real-world proof that your company’s solution has been successfully implemented at another company.
Accordingly, enterprises face a critical challenge: They must produce case studies in each of their core target verticals…
Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds
