Editor’s note: Although this article refers specifically to app descriptions, many of the ideas it discusses would be applicable to product descriptions, in general, and other sales copy intended to convince customers to purchase.
You pour weeks—months—of your life developing a solution that’s perfect for your buyers, release it to the world, and eagerly await sales to start pouring in.
Only to discover that they don’t.
And you blame the app you’ve developed: What’s wrong with it? Should I add more features? Did I use the wrong colors?
Legitimate questions. But, often, it’s not the app itself that’s the problem…