Conversion
A Super Effective Strategy for Using a “P.S.” in an Autoresponder Series
Every copywriter knows the value of a P.S. It’s the second most important part of a sales letter or email. Right behind the headline or subject line.
Recently on the WarriorForum, there was an interesting discussion on whether the P.S.’s hand can be overplayed in email autoresponders. Meaning using it too much.
My comeback?
There’s a New Winning Video Sales Letter in Town (Check This Out)
I recently posted on FB about a VSL my team and I are currently dissecting. It's awesome in all respects. A work of art. I didn't write it, but I'll…
![Read more about the article Video Sales Letter Copywriter Reveals the Secrets to Creating High-converting VSLs [Infographic]](https://copyranger.com/wp-content/uploads/2014/07/Video-Sales-Letter-Copywriter.jpg)
Video Sales Letter Copywriter Reveals the Secrets to Creating High-converting VSLs [Infographic]
As a video sales letter copywriter, I was going to title this: "What The Walking Dead Has Taught Me About Writing VSLs". So what does this picture have to do…
Brand Awareness + Copywriting Rocks [Infographic]
Here's the 6 things you need to look at when building brand awareness for your business. The infographic comes from Neil Patel: (Click to Enlarge) Courtesy of: Quick Sprout
Email Copywriting: A Few Cool Ways to Increase Email Clickthrough Rate
I love the stuff Flint & Co. at MECLABS does. Lucid. Here’s a new experiment of theirs:
(more…)
![Read more about the article Cold Traffic and the Checkout Process: How to Improve Conversions [Infographic]](https://copyranger.com/wp-content/uploads/2014/07/Cold-Traffic-and-the-Checkout-Process-How-to-Improve-Conversions-Infographic.jpg)
Cold Traffic and the Checkout Process: How to Improve Conversions [Infographic]
One of the things I’m amazed at is fiercely competitive marketers will pay me practically a king’s ransom to write the copy for a VSL… they’ll spend thousands of a month on cold traffic… yet they fail to appreciate the impact of design, copy, site speed, images, credentials, testimonials, reviews on the checkout process.
Here’s a cool infographic from http://www.vouchercloud.net/ which reveals what matters most (you’ll be surprised)…
Email Marketing Hell: What Happens After They Sign Up For Your “Free Thing”
Email marketers wonder why their getting piddly response from their emails. Peep over at ConversionXL put his finger on it. Read more: http://conversionxl.com/onboarding-emails/ Personally, much of my email work is…
One book being recommended to me from multiple sources…
Lean Analytics: Use Data to Build a Better Startup Faster Marc Andreesen once said that “markets that don’t exist don’t care how smart you are.” Whether you’re a startup founder…
How to Ratchet Up Your Copy and Conversions
These days, been doing a lot of copy editing. In other words, amping up other people’s copy. I let Mark Twain’s words guide me: “The difference between the right word…
Generate Your Own Conversion Optimization Breakthrough Results
These are my recent split tests are in the self-help market: 1. We have an optin page where name + email is killing email alone, 2 to 1. 2. We…