I love the stuff Flint & Co. at MECLABS does. Lucid. Here’s a new experiment of theirs:
Email Copywriting: A Few Cool Ways to Increase Email Clickthrough Rate
It’ll take you about a minute to page through the slides and get the gist of the takeaway. Useful. I wish I could hang out on their calls or listen to their podcasts more often. But this is as good as it’s going to get for me.
But if you want to, click here:
[featured-image link_single=”http://www.slideshare.net/marketingexperiments/email-copy-refined-how-a-change-in-copy-approach-led-to-a-25-increase-in-clickthrough-rate” single_newwindow=”true” alt=”Email Clickthrough Rate” title=”Email Clickthrough Rate”]
Don’t worry, that’s just their schtick.
I call theirs the “Let-me-tell-you-about-this-cool-movie-I-was-watching-last-night-and-then-tie-it-into-selling-my-shit” email copywriting.
It works for them. And for me.
The way they teach it though, you kinda have to do it that way. Because you’re cranking out so damn many emails everyday to different lists. It’s stream-of-conscious email copywriting. (Kinda like how I write these blog posts.)
Oh and they’re also repulsed by the idea of measuring CTR.
If it sounds like I’m dissing them, guess again. It’s good stuff. Seriously useful. Like no kidding. And you should at least avail yourself of their training.
The truth is, I write several different types of email copy. As my dentist told me a long time ago, “One size fits none.”