21 Juicy Prompts that Inspire Fascinating Content
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content.…
Content Marketing
Improve Content Quality Using Metrics That Matter for SEO
This post was sponsored by Botify. Search Engine Optimization is about making search engines aware that your website’s pages are interesting and relevant—and more so than other websites. You are…
[Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulations, technologies are some of…
The 5 Building Blocks of a Successful Content Marketing Strategy
As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing strategy from the ground up. Usually,…
6 Ways to Align Your Mission With Your Content-Marketing Strategy
image credit: shutterstock You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant content-marketing strategy,…
A Simple Guide to Navigating Trending Content
The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the…
How To Integrate Social Media With Your Content Marketing Strategy
In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to…
Getting the Most out of Your Content Marketing Budget
According to a recent research study conducted by Lenati, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only accounts for…
54 Content Writing Examples, Tools, Tips, and Resources
Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly…
Knowing Your Audience is Key to Content Marketing Success
We’ve all been there before at one time or another. You pour hours and hours of your time into writing a great piece of content in the hope that it will drive…
4 Simple Steps That Transform How You Approach Content Marketing
image credit: shutterstock.com Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No doubt you’ve heard that "content is king," but people often…
How to boost your conversion rate without changing your web content
How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies. If you’re in the e-commerce game, the goal is pretty…