The Importance of Being Different: Creating a Competitive Advantage With Your USP
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. "The one who follows the crowd…
Branding
5 Ways To Build A Personal Brand While Working Full-Time
The most unnatural thing in the world is to work for a company and feel like you are working for yourself. But today’s most influential people online understand that even…
Why People Unfollow Your Brand on Social Media [New Data]
One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to…
How to Promote Your Business with Brand Ambassadors Using Visual Content Marketing
Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe…
5 Ways Brand Marketers Can Innovate With Analytics
Deploying analytics successfully in the marketing world – especially advanced analytics, at scale – goes beyond crunching terabytes of data and using “visualization” techniques to tease out the stories. The…
Brands and The Art of Storytelling
Brands telling stories is nothing new. What is new is the focus on the concept, with the rise of content marketing and social media. Seventeen years ago when I first started…
How to Build a Community of Brand Ambassadors Rather Than a Number of Followers
Could you name half of the people you follow on Twitter? Ok, go! ...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand…
11 Tips to Help Improve Your Brand’s Communication Strategy
As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing,…
Using Modern SEO to Build Brand Authority
It's obvious that the technology behind search engines' ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing…
5 Smart Ways to Take Charge of Your Brand Online
Digital interactions is expected to influence $0.64 cents for every dollar spent in retail stores, to the tune of $2.2 trillion, in 2015. Now more than ever, the importance of…
A Wednesday Roundup of Digital and Branding News
It’s not Friday, it’s hump day. But that doesn’t mean we can’t roundup some digital news from the last several days to take note of. Don’t let the fact that…
Why Brand Differentiation Is Essential for Professional Services Firms to Succeed
Everyone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway? They’re…