Visual Branding: 4 Ways To Make Your Next Marketing Campaign Pop
Are you looking for clever ways to build brand awareness? Want to know how to use visual branding to make your marketing campaigns really stand out? Whether you’re looking to…
Branding
Top 5 Brand Building Strategies for Professional Services Firms
It’s hard to overestimate the value of a strong brand for a professional services firm. It can help you win new clients, command premium fees, and attract and retain the…
Three Tips for Crafting Newsworthy Brand Narratives
The art of getting earned media coverage for a product, service, or business is not as easy as it sounds. Though the degree of difficulty varies from brand to brand,…
4 Tips for Improving Brand Awareness on Social Media
Social media can be a powerful marketing tool for raising brand awareness, but it's often overlooked by small business ownersbecause it can be tricky to measure the return on investment, particularly…
Four Branding Lessons From the Video Gaming Industry
I remember my first love: the Atari 2600, the first popular home video game system. It was 1982, I was 10 years old, and I was broke. I wanted one…
Branding Matters: Follow These Tips or Your Company Will Fail
Building an extraordinary brand presence is no easy feat. It takes work — and it also takes a lot of guts. There isn’t a company worth mentioning that hasn’t gotten…
Seven Things That Make Consumers Distrust Brand Websites
Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute. The report…
Personal Branding: The New Permanent Record
Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I…
Five Things That Successful Brand Managers Do
I have good news for people who explore a career in brand management: Good brand managers will continue to be a hot commodity. Last year, Procter & Gamble, the company…
The Biggest Mistake Brands Make When Trying to Tell Stories
As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling…
Build Your Brand by Separating It From Product
Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product. "Product is king." "All people really care about is the product." "Price and product—that's it."…
Growing Strong: Sprout Rebrand Reflects a Company on the Rise
Over the past year, Sprout Social has planted many seeds—and yet another has blossomed. To reflect a company that is on the move, Team Sprout decided that the timing was…